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Andy Comerford is a seasoned sales manager with extensive experience in consumer electronics and technology sectors. Currently serving as Sales Manager for UK/Southern Europe and Amazon EU at HTC Vive since December 2018, Andy is focused on developing the consumer VR and 5G business across multiple retail and etail channels. Prior roles include Consumer Sales Manager for EMEA at Peli Products, where Andy launched a consumer range of protective products, and Regional Sales Manager for UK and Nordic at Creative Labs, overseeing sales and marketing for major retailers. Earlier experience includes Channel Manager at Cisco, where Andy sold connected home solutions, and UK Consumer Channel Sales Manager at D-Link, responsible for building the retail channel and managing strategic plans in the UK.