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Elizabeth George is an accomplished senior executive in healthcare research, currently serving as Senior Vice President at Healthcare Research Worldwide, where leadership of the oncology specialist team, OR:BIT, is a key focus. Previous roles include Senior Research Director and Research Director at The Planning Shop, as well as Senior Director of Research & Consulting at Escalent, where Elizabeth developed innovative qualitative research methodologies for pharmaceutical clients. With a strong foundation in qualitative research, Elizabeth has led global studies, collaborated with diverse stakeholders, and established best practices in research operations throughout a career that spans various organizations, including the American College of Obstetricians and Gynecologists and Market Strategies International. Educational credentials include a Master of Arts in Advertising from The University of Texas at Austin and a Bachelor of Science in Psychology from the University of Mary Hardin-Baylor.