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Shoa Appelman has a strong background in client services and project management. From 2009 to present, Appelman has been the VP Client Services & Co-founder at HR Avatar, Inc., where they specialize in providing employment tests for hiring purposes. At HR Avatar, Appelman oversees client services and plays a key role in the company's growth. Prior to this, from 2009 onwards, Appelman worked as the VP Client Services at ClicFlic Interactive Video, focusing on developing and maintaining a client-centric department strategy. Before entering the field of client services, from 2005 to 2009, Appelman served as a Project Manager at PreVisor. Appelman initially started their career in 2002 as a Helpdesk Representative at Anteon, before moving on to work as a Content Specialist at Brainbench (acquired by PreVisor) from 2005 to 2006.

Shoa Appelman has a Bachelor's degree from the University of Virginia, where they studied English and Sociology. They also obtained a Master's degree in Professional Writing and Rhetoric from George Mason University. The specific years of enrollment and completion for these degrees are not provided.