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Alan Bird is an accomplished commercial director with extensive experience leading teams and driving revenue growth in the consumer goods sector. Currently serving as the Commercial Director for Hozelock in the UK and Ireland, as well as General Manager for Hozelock Scandinavia, Alan has previously held similar roles at Purition Ltd. and Kallo Foods, where strategic development and EBIT target achievement were key responsibilities. Alan's career also includes positions at Premier Foods, Hasbro, Cadbury Trebor Bassett, Kettle Foods, Interbrew, Whitbread, and Britvic Soft Drinks, demonstrating a strong track record in managing P&L, team leadership, and fostering profitability. Alan's educational background includes leadership development at The Wharton School and a BA in Economics and Geography from the University of Portsmouth.