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Kaizong Amos Yeo is a Senior Global Public Relations Manager at HoYoverse, responsible for managing PR for titles such as Genshin Impact and Honkai: Star Rail in the South East Asia region since July 2023. Previously, Kaizong served as a Marketing Strategist at Riot Games, focusing on League of Legends and VALORANT esports marketing strategies for the Vietnamese and Taiwanese markets. Prior to that, Kaizong was the Marketing and Communications Head for Private Division in APAC, where groundwork was laid for the company's presence in the region. Experience at PlayStation included leading digital marketing and eSports efforts in Southeast Asia and executing the first PlayStation Experience outside the United States. Additional roles included contributions to Red Bull and No Game No Talk, along with positions at Waggener Edstrom Communications, Ogilvy & Mather, and Saatchi Lab. Kaizong holds a degree in Communications and Advertising from Nanyang Technological University Singapore and studied at San Diego State University.