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Nils Sackreuther currently serves as Commercial Director DACH at HOYA Surgical Optics since April 2024. Prior to this role, Nils held the position of Sales Director DACH at Inspire Medical Systems from July 2023 to March 2024. Nils's extensive experience includes serving as Head of Marketing & Sales DACH at Abbott from January 2019 to June 2023, where responsibilities encompassed business development, commercial excellence, key account management, product management, and marketing communication. Additionally, Nils was a Regional Sales Manager at Abbott, overseeing sales operations in the northern and eastern regions of the DACH area. Earlier in Nils's career, positions at British American Tobacco included Senior Business Development Manager, where strategic leadership for national sales and market activation was provided, and Personalleiter Operations, overseeing personnel for over 200 employees. Nils also worked as an Area Sales Manager and Sales Leader at Lidl, where training and leadership of significant sales teams were essential. Nils is known for consistently achieving annual revenue increases.