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Adriana Leal is a seasoned professional with extensive experience in market research and marketing management. As the Global Market Research Manager at HOYA Surgical Optics since May 2011, Adriana is responsible for conducting market research studies, selecting methodologies, developing online questionnaires, and analyzing data. Previously, as the Marketing Services and Events Manager for EMEA & LATAM at HOYA, Adriana led a team to coordinate marketing communications, execute client satisfaction surveys, implement strategic marketing plans, and manage the marketing budget. Prior experience includes serving as a Senior Project Manager at Toluna, where Adriana specialized in quantitative online market research and data analysis, and as a Media Planner at The Media Edge, focusing on media plans and target group analyses. Adriana holds a Promotion degree in Political Science and Media Science from the University of Mannheim and a Master's degree in Political Science from Universidade de Brasília.