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Patrik Parnfors has held a variety of roles in the corporate world since 2003. Patrik began their career at Deloitte as a Business Developer, Coordinator of Student Relationships and Manager of Clients & Markets. In 2009, they became the CEO of Better Business International Sweden AB, Stockholm, where they managed sales and the development of the corporate offer. In 2010, they were promoted to Group CEO of Better Business International AB, where they had overall responsibility for all offices in Sweden, Norway, Finland, Denmark and Spain. In 2014, they became the Vice President & Chief Commercial Officer at Howwe Technologies, a GrowthOS that enables a proactive way of working and empowers the execution of strategy. Patrik also became Chairman of Gimi - Financial Superskills for Life, a favorite among Swedish families, and Board Member of Gimi, where they helped to take control of money with the Piggy app. In 2016, they co-founded Reforce New Ventures.

Patrik Parnfors began their education in 1997 with military service where they earned the degree of Second Lieutenant at K3 in Karlsborg, Sweden. In 1998, they attended Goethe-Institute in Schwäbisch Hall for German language studies. In 1999, they attended Bournemouth Language School and earned a Cambridge English Advanced degree in English Language and Literature, General. That same year, they attended Lund University and earned a Master's degree in International Programme in Economics. In 2006, they attended Deloitte International and earned a Bachelor of Business Administration (BBA) degree in Management Excellence Training. In 2008, they attended Deloitte International again and completed Leadership Excellence Training (Advanced). Patrik concluded their education in 2010-2011 when they attended Veckans Affärer & Novares Mentorprogram in Stockholm.