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Kate Pennell has extensive experience in brand and marketing roles. Kate is currently working as the Group Head of Brand and Marketing at Howden Group Holdings since January 2023. Prior to this, they held the position of Trustee at Royal Humane Society starting from April 2022, and also served as a Board Trustee at SSAFA the Armed Forces Charity from September 2021.

Kate has a strong background in marketing and communications at IBM, where they held various roles such as Marketing Director, CMO, and European Director of Marketing and Communications for Global Business Services. Kate was also selected for IBM's prestigious 'Smarter Cities Challenge' and worked as a Smarter Cities Project Director. Additionally, they served as UK Brand Leader and managed a department of 60 marketing communications professionals.

Kate also has experience outside IBM, as they worked as the Head of Marketing at PwCC Consulting, responsible for delivering a marketing plan and managing the budget. Kate has also held marketing roles at Vizzavi, Epiphany, and AOL.

Kate Pennell has a CIM Diploma in Marketing from CIM | The Chartered Institute of Marketing. Kate also holds a BA Hons in Business Studies from the University of Portsmouth. Additionally, they have completed their education at Dr Challoners High, although specific degree and field of study information is not provided for this institution. In terms of additional certifications, they have obtained the Blue Core Coach certification from IBM in May 2021 and is an alum of the Smarter Cities Challenge from IBM, obtained in November 2017.