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Paul Freeman is an experienced marketing professional with a strong background in brand and customer marketing across the beverage industry. Currently serving as a Senior Brand Manager at Hovis Ltd since January 2021, Paul previously held senior positions at Carlsberg Marston's Brewing Company, where remarkable growth was achieved for the flagship brand Wainwright. At Charles Wells, Paul was responsible for the full marketing portfolio of well-known brands and successfully established a customer marketing function that bridged brand and sales efforts. Additional roles included marketing leadership positions at Tate & Lyle, Douwe Egberts, and Henkel, demonstrating expertise in both national and global markets. Paul Freeman is a CIM graduate, reflecting a commitment to professional development in marketing.