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Jeevan Sai Reddy Beedareddy is a Senior Data Scientist at Houzz since September 2019, following a role as an Analyst. Prior experience includes serving as a Senior Analyst at Global Analytics from April 2017 to July 2018, where Jeevan designed retention marketing strategies for major fin-tech brands in the UK utilizing A/B Testing and Hypothesis Testing. Earlier experience as a Decision Scientist at Mu Sigma Inc. from February 2015 to April 2017 involved analyzing Twitter data for a leading bank in the US through Sentiment Analysis and Topic Modeling using advanced statistical techniques. Jeevan holds a Master’s degree in Business Analytics from the University of Cincinnati Carl H. Lindner College of Business (2018-2019) and a Bachelor of Engineering in Electrical, Electronics and Communications Engineering from GITAM University (2010-2014).