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Lisa Gagnon serves as chief marketing officer, leading the Marketing, Public Relations & Presentations Division, which includes Brand, Broadcast & Audio Visual, Communications and Merchandise.

Since joining the Rodeo in 2017, Gagnon has led her team on several initiatives, including market segmentation, crisis communications, advertising campaigns and consumer research through surveys and focus groups. She developed the Rodeo’s first-ever brand positioning, redeveloped the organization’s advertising campaign, and oversaw the Rodeo’s 2019 Economic Impact Study.

Prior to joining the Rodeo, Gagnon served as vice president of Marketing for the Houston Super Bowl Host Committee, leading all marketing, brand management and fan engagement efforts. She is a dynamic leader in the Houston community, serving as a board member and committee chairperson for WISE Houston, and actively mentoring young women in the sports and events industry.

Gagnon received a bachelor’s degree in business administration from The University of Texas at Austin and a master’s degree in business administration from The University of North Carolina at Chapel Hill.