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The Vice President for Innovation and Strategic Marketing is responsible to the President for all activities related to the institution's marketing and communications and has overall responsibility for the successful planning, implementation, and evaluation of all brand and communication efforts. The Vice President for Innovation and Strategic Marketing oversees the development of an integrated marketing plan and a clear and compelling brand for the institution to help shape and pursue the University’s mission and vision. This person supports the integrated marketing and branding efforts of the institution by serving as the primary liaison between the Communications department and other constituents, collaborating with internal and external community members to implement the marketing plan.