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Keshav Rao is a seasoned professional with extensive experience in digital marketing and branding, currently serving as the Senior Vice President and Head of Digital, Martech, and Branding at HDFC Limited since 2005. In this role, Keshav leads the customer acquisition business for home loans across India and select NRI locations, consistently delivering strong lead volumes and conversion rates. Prior to HDFC, Keshav worked at Ogilvy & Mather Private Limited as an Account Supervisor, managing client accounts and executing integrated marketing strategies, and began their career as an Account Executive at Percept Advertising Limited. Keshav is currently pursuing a Fellow Programme in Management (FPM) at the Indian Institute of Management, Lucknow, and holds a Bachelor's degree in Commerce from Symbiosis College of Arts & Commerce, where distinction was achieved.