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Catherine Lim is an experienced professional in the hospitality and marketing sectors, currently serving as Senior Sales Manager at Hospitality Marketing Concepts since March 2018. With previous roles including Project Manager at Touchpoint (S) Pte Ltd and Project Director at Insignia Marketing Solutions, Catherine has a strong background in managing loyalty membership programs and overseeing sales operations. Catherine's expertise encompasses program management, sales maximization, and profitability enhancement, with responsibilities at HMC Consulting Shanghai and ProMark Strategies Sdn Bhd focusing on financial operations and team training. Educational qualifications include a Diploma in Marketing Management from Oklahoma City University and a Diploma in Leadership and People Skills from Kaplan Professional.