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Axel Busch is currently serving as the Senior Director Sales & Customer Success Management at HOSPITALITY.digital. Prior to this role, Axel was the Senior Director Sales at Groupon for nearly a decade. With experience as a Senior Account Manager at ZAPP AG and Account Manager Distribution & Reprocessing at ThyssenKrupp VDM GmbH, Axel has built a strong foundation in sales and customer success. Axel holds a degree in Economics from the University of Cologne.