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In her more than 30 years at Hospitality Associates, Jackie Neves has proven herself to be a superb hotel executive. She came to Hospitality Associates with a degree in Hotel Management and has added Certified Hotel Administrator to her credentials. Jackie has served as General Manager of several award-winning hotels under a variety of franchise flags. Her award-winning performance continued as a Regional Vice President overseeing all aspects of hotel operations in numerous cities and states. She has also served as a Best Western Governer for Eastern Washington and currently serves as an elected member of the Brand Council for La Quinta representing franchisees in seven states and British Columbia. Jackie’s current responsibilities include all corporate activities, hotel operations, sales and marketing, revenue and reputation management, capital renovations, franchisor, and partner relations. She coordinates activities of Hospitality Associates’ Vice Presidents of Operations responsible for hotels in six western states. She is an excellent communicator and motivator who helps the company perform at its very best.