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Mercè Bonjorn Dalmau, PhD MBA, currently specializes in digital transformation and digital health at Hospital Universitari Germans Trias i Pujol, assessing patient experiences for the development of the eSalut mobile application. As a collaborating professor at Universitat Oberta de Catalunya, Mercè creates instructional materials and supervises final projects in the Master's program for Digital Health. Additionally, Mercè serves as a professor at EU Business School in Barcelona, teaching various subjects related to innovation and design thinking. Previous roles include being an academic collaborator at Fundació Privada Escoles Universitàries Gimbernat, a Ph.D. researcher focused on digital health at University of Southern Denmark, and positions in consulting and management within the health ICT sector. Mercè holds a Doctor of Philosophy in Industrial PhD in Service Innovation & Design Thinking in Digital Health, alongside multiple degrees in communication, business administration, and leadership.