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Karolina Löfqvist is the founder and CEO of Hormona, a company that provides natural hormone replacement therapy. Karolina has a background in management consulting and e-commerce, and was named Entrepreneur of the Year in 2007.

Löfqvist started their career as a management consultant at Valcon, where they worked for three years before moving to Fisher Investments. At Fisher, they worked as an associate for four years. In 2014, they left to start their own e-commerce business.

After two successful years running their own business, Löfqvist decided to focus on their passion for hormone replacement therapy. In 2018, they founded Hormona. Under their leadership, the company has become a leading provider of natural hormone replacement therapy products.

Karolina Löfqvist has a Bachelor's degree in International Business Finance from Grenoble Ecole de Management.

Some direct reports include Jasmine Tagesson - COO & Co-founder, Adina Seeskari - Chief Product Officer.