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Ching-I Chia is an experienced professional in digital marketing and performance media analytics, currently serving as Associate Director of Performance Media Analytics at Horizon Media since September 2021. Previously, Ching-I held various roles, including Global Digital Marketing & Analytics Manager at Hauser & Wirth and Digital Marketing Campaign Manager at Catch New York. With a strong background in eCommerce, Ching-I has demonstrated success in enhancing revenue and optimizing marketing strategies at institutions like the Cooper Hewitt, Smithsonian Design Museum, and The Metropolitan Museum of Art. Ching-I's educational background includes a Master of Arts in Visual Art Administration from New York University and a Bachelor of Business Administration from National Central University.