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Scott McBride is an accomplished marketing and business leader with extensive experience across various roles in the digital and advertising sectors. Currently serving as an advisor for Hoppr and Creatively Squared, Scott has previously held significant positions such as Global Chief Revenue Officer and Global Chief Business Officer at Shuttlerock, and Chief Digital Officer for IPG Mediabrands in the APAC region. Scott's tenure at Ogilvy spanned nearly a decade, during which Scott advanced through roles including Managing Partner and Head of Digital. Previous leadership positions include Global Vice President of Performance Marketing at Verticurl, Managing Director at Neo@Ogilvy Hong Kong, and Founder & Managing Director of oceanseventy. Scott's academic background includes a BA Honours in Marketing from the University of Strathclyde and a Management School Secondment in Marketing and Finance from the University of Calgary.