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Lily van den Berg serves as the Directeur of Hoppenbrouwers Thuis, overseeing a business unit focused on the housing market with ambitious growth goals of €200 million in revenue and 800 employees. With a strong background in strategy and marketing, Lily played a critical role in developing the vision for 2030 and aims for a revenue tripling to €1 billion. Previous positions include interim management roles in marketing and communication for various clients, and strategic marketing leadership at Walgreens Boots Alliance and Jumbo supermarkten. Lily holds a Bachelor's degree in Economics and has pursued extensive education in marketing, communication, and coaching.