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Guillaume Naude has a diverse work experience in the digital marketing industry. Guillaume worked at hoppa as the Head of Paid Media, overseeing the Paid Search and Display activity for UK and international markets. Prior to that, they were a Programmatic Lead at Mindshare South Africa, where they developed and improved the programmatic strategy and sales in South Africa and Sub-Saharan Africa. Guillaume also worked as a Biddable Media Contractor and a Biddable Account Director at Mindshare, managing clients' Biddable strategies and PPC accounts. Before that, they were a Search Manager and a Senior Search Executive at Razorfish London, where they managed paid search strategies for luxury travel and retail clients. Guillaume started their career as an Account Executive at Chroma Agency and later became the CEO & Campaign Strategist at MediaXcentric.

Guillaume Naude completed a Bachelor of Commerce (B.Com) degree in Marketing Management from the University of Pretoria/Universiteit van Pretoria, starting in 2000 and ending in 2003. In addition to their formal education, Guillaume has obtained several certifications, including various Google Ads certifications from the Google Digital Academy (Skillshop) in 2022, Google Analytics Individual Qualification in 2022, Understand GDPR and Data Privacy from LinkedIn in 2021, and various Trading Academy certifications from The Trade Desk, Inc. between 2017 and 2018.