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Cameron Nicholson is a seasoned professional in the wine industry, currently serving as the Canadian Market Manager for Hope Family Wines since April 2023. Prior to this role, Cameron held the position of President of Sales at SBSW Wine Imports from September 2021 to April 2023. Cameron's extensive experience includes over two decades at Trialto Wine Group Ltd., where the role of Director of Sales for the Prairie Provinces was held from August 2001 to September 2021. Additionally, Cameron began a career in the beverage sector as a Territory Manager at Academy Brands from 1999 to 2001. Cameron earned a Bachelor of Commerce degree in Marketing and Information Systems from The University of Lethbridge between 1990 and 1995.