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Stu Haack is an experienced marketing and eCommerce professional currently serving as the Director of Ecommerce at HOP WTR since July 2024. Prior to this role, Stu was the Director of eCommerce at Hawaiian Host Group, where responsibilities included managing eCommerce P&L and performance marketing across multiple platforms. With a strong background in digital marketing and eCommerce, Stu held various positions at Mars, including Director of Marketing Technology & Innovation and Director of Digital & Marketing for Ethel M Chocolates, achieving significant sales growth and optimizing marketing strategies. Additionally, Stu co-hosts the Beer Freaks Podcast, exploring intriguing topics while pairing them with craft beer. Academic credentials include an MCM from the University of Southern California and a B.S. in Advertising from Northern Arizona University.