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TJ (Troy) Janisch is an experienced professional specializing in social media strategy, market intelligence, and innovative product development. Currently serving as a Vision & Innovation Partner at Hootsuite, TJ focuses on leveraging social media conversations and data-driven insights to align brands with consumer behavior. Previously, as Global Market Intelligence Lead at Talkwalker, TJ guided companies in leveraging social data for brand performance analysis. At U.S. Bank, TJ led the Social Intelligence team and contributed to social media leadership at SocialMedia.org. Academic involvement includes teaching MBA courses, particularly in social business, and instructing journalism students at the University of Wisconsin Oshkosh. TJ's career also encompasses leadership roles in marketing and communications at Sentry Insurance and American Family Insurance, along with founding a full-service interactive media company. Educational qualifications include a Master's degree in Mass Communication from the University of Wisconsin-Madison and a Bachelor's degree in Journalism and Political Science from the University of Wisconsin Oshkosh.