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Imogen Jefferies is an accomplished Senior Content Writer at Hootsuite, where oversight and management of content strategy for new product launches and in-product experiences are key responsibilities. As the Founder of Gigi Content Studios, Imogen specializes in UGC content management and influencer campaigns. Additional roles include Social Media Manager at Eyam Vaccines and Immunotherapeutics, and previous consultancy positions focused on creator and influencer programming. Imogen’s experience extends to social media management at FirstBase Skincare Inc. and copy direction for a fashion client at Bamboo. Awarded the Omnicom Media Group’s Rising Star Award in 2020, Imogen has also held editorial positions at MONTECRISTO Magazine. Imogen holds a Bachelor of Arts in Anthropology from McGill University, a Master of Arts in Journalism from Goldsmiths, University of London, and a certificate in Data Analytics from BrainStation.