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Allie Campbell is a seasoned marketing professional with extensive experience in account management and digital communications. Currently serving as a Senior Account Executive at Hootsuite since June 2021, Allie manages a $2M+ ARR book of high-value Enterprise customers, focusing on optimizing social media ROI and driving customer advocacy. Prior to Hootsuite, Allie held various roles at CGI from April 2018 to June 2021, including Global Social Media Marketing Lead, where responsibilities included supporting digital communications strategies and providing strategic counsel. Allie's earlier experience includes roles as a Marketing Specialist at Aon, where digital marketing plans and social media strategies were developed, and as a Client Account Manager at Hunter Strategies Inc., delivering management functions for a diverse client base. Allie began the career with an internship at Generator Advertising while studying for a BA in Communications at the University of Ottawa.