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Melvin Ma is a seasoned professional with extensive experience in data analysis, eCommerce, and digital marketing. Currently serving as Senior Data & Innovation Manager at the Hong Kong Trade Development Council since January 2020, Melvin has previously held leadership roles including Managing Director at Apple Daily Subscription Service and Chief Executive Officer at Apple Daily E-Classified Limited. With a focus on enhancing communication through technology, Melvin has significantly increased app traffic and established effective teams across multiple organizations. Previous positions include Ecommerce Manager at Expedia Group and eCommerce & Digital Marketing Manager at Clarins Group, where Melvin was directly responsible for site performance and strategic planning. Melvin's career began in analytics at Sa Sa International Holdings Limited, with roles that advanced from Senior eBusiness Analyst to Assistant eBusiness Analysis Manager. Educated with a Bachelor of Business Administration in Marketing from City University of Hong Kong, Melvin possesses a robust skill set in driving online sales and improving customer experiences through detailed analysis and strategic initiatives.