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Andy Yuen is an experienced marketing professional with a strong background in campaign management and digital marketing. Currently serving as a Marketing Coordinator at TVB (USA) Inc. since May 2024 and holding a position as Senior Marketing Executive for U Lifestyle at Hong Kong Economic Times since April 2021, Andy has effectively managed the U Lifestyle Merchant Centre project, implemented successful marketing campaigns, and optimized social media strategies. Previous roles include Marketing Coordinator at ECO STAR HOME SERVICES and part-time Barista at Latte Booth, along with experience at SHOPLINE as a Marketing and Advertising Associate. Andy holds a Postgraduate Certificate in Marketing Research & Analytics from Centennial College, a Bachelor of Commerce (Honours) in Marketing from Hong Kong Baptist University, and an Associate's degree in Marketing from the College of International Education at HKBU.