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Wendy De La Rosa serves as an Assistant Professor at The Wharton School, specializing in research aimed at enhancing the lives of low and middle-income individuals. De La Rosa contributes to the nonprofit sector as a Board Member for Code for America and provides advisory support to Propel, Inc., focusing on financial health for low-income Americans, and Honeyfi, an application designed to assist couples with their finances. De La Rosa also hosts and co-created the TED series "Your Money and Your Mind." Prior experience includes co-founding Common Cents Lab, working as Lead Behavioral Strategist at Irrational Labs, and consulting for The Wharton School. Academic credentials include a Ph.D. in Consumer Behavior from Stanford University Graduate School of Business and a B.S. in Finance and Management from The Wharton School.