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Shefali Sharma is currently working as the Manager- NPD Innovation at Mamaearth. Previously, Shefali held positions as an Assistant Manager-Innovation at Mamaearth, Marketing Executive at Avon in the Color & Fragrance category as well as in Jewelry. Shefali also has experience as an Entrepreneur at S.Sharma Jewellers, where Shefali focused on jewelry designing and marketing strategies. Shefali holds a Master of Business Administration degree in Marketing & Human Resource from Guru Gobind Singh Indraprastha University, along with a Bachelor of Business Administration degree. Throughout their career, Shefali has been involved in product innovation, new product development, marketing strategies, competition analysis, vendor negotiation, and campaign planning.