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Yasmin Tarek is an experienced marketing professional currently serving as the Performance Marketing Lead at Nawy since April 2024. Yasmin has been with Homzmart since July 2018, where roles have included Regional Senior Performance Marketing Specialist and Senior Performance Marketing. Responsibilities have encompassed the development and execution of regional marketing strategies, advertising campaigns, and vendor acquisition. Earlier roles included Media Buying Specialist, Marketing Specialist, and Customer Service Specialist, focusing on enhancing brand awareness and customer engagement. Yasmin earned a Bachelor of Commerce degree in Business from Ain Shams University between 2018 and 2021.