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Crystal Franz is an accomplished executive with extensive experience in brand strategy, marketing, and communications across various industries. Currently serving as Chief Executive Officer and Chief Strategy Officer at HomeWell Franchising, Inc., Crystal has previously held key leadership roles including Vice President of Brand Strategy, Marketing & Communications at the same company and Vice President of Corporate Communications and Marketing at WoodSpring Hotels. With a career that includes significant positions at Choice Hotels International and Turf Valley Resort, Crystal combines a strong educational background with a Bachelor’s degree in Business from Elizabethtown College and an MBA from Loyola University Maryland to drive organizational growth and effective brand management.