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Gizem Akgül Koçyiğit is a highly skilled marketing professional with extensive experience in performance marketing. Currently serving as a Senior Performance Marketing Manager at HomeToGo since March 2023, Gizem has previously held the roles of Performance Marketing Manager at Phiture, Performance Marketing Consultant at Phiture, and Digital Marketing Specialist at Getir, where responsibilities included managing digital marketing operations for multiple brands. Gizem's earlier experience includes a position as Performance Marketing Specialist at AnalyticaHouse and an internship at Publicis One, where data analysis and market research were key focuses. Educational background includes a Bachelor of Business Administration from Boğaziçi University from 2015 to 2019, along with a high school diploma from İzmir Kız Lisesi.