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Tori Nietzel is an experienced marketing and transaction management professional currently serving as a Lifecycle Marketing Specialist at HomeLight since August 2022. In this role, Tori has developed and optimized multi-channel marketing strategies and created B2B sales enablement materials to enhance product visibility and drive adoption of HomeLight’s flagship financial product. Prior to this, Tori worked at Accept.inc as a Transaction Manager, facilitating over 100 residential real estate transactions annually, and at Coldwell Banker Realty as an Operations and Transaction Coordinator, managing over $25 million in real estate transactions. Earlier experience includes roles at Flywheel Sports and PowerCycle, focusing on operational management and staff coordination, as well as a student internship at the Nebraska Department of Roads. Tori holds a Bachelor of Science in Business Administration from the University of Nebraska-Lincoln and has also pursued education at Universidad de Castilla-La Mancha and Loyola University Chicago.