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Giselle Ferreira began their career in 2012 as an intern at O Tempo. In 2014, they became a journalist at the same company. In 2016, they moved to Rock Content as a Content Editor, where they worked on almost 3,000 blog posts to help companies rank on search engines' first positions. In 2018, they took on the role of Digital Marketing Coordinator at VAY, where they helped increase the number of daily quotations by 40%. In 2019, they became an SEO and Inbound Marketing Specialist at Smartalk, where they built lead generation strategies for the agency's clients. In 2020, they worked as a Digital Marketing Consultant at SporTI Brasil, where they increased monthly organic traffic by 320% in just 4 months. Also in 2020, they worked as an SEO Planning Analyst at Rock Content, where they created content strategies to maximize business growth. In 2021, they became an SEO Analyst at Rock The Rankings and an SEO Content Manager at Homegrown Cannabis Co. In 2022, they began a role as Cannabis Production Student at North American College of Pharmaceutical Technology (NACPT Pharma College).

Giselle Ferreira obtained their Bachelor in Social Communication in Journalism from Universidade Federal de Minas Gerais in 2013. Since then, they have obtained several certifications, including V Curso de Cannabis Medicinal from Unifesp - Universidade Federal de São Paulo in November 2021, Competitive Research and Keyword Analysis from Semrush in December 2020, Blogs Corporativos from Rock University in December 2020, Experiência do Cliente from Tracksale in March 2019, Inbound Marketing from HubSpot in March 2019, Marketing de Conteúdo from Rock University in March 2019, Produção de Conteúdo para Web from Rock University in March 2019, SEO Expert from Alura Cursos Online in March 2019, and Certificado de Inbound Marketing from Rock University in March 2019.