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Rachid Ahouiyek is a seasoned creative professional with extensive experience in the advertising and marketing industry. Currently serving as a Partner and Creative at Homeground since April 2021, Rachid previously held significant roles at Iris, including Executive Creative Director and Group Creative Director, where work involved high-profile clients such as Adidas, Formula E, GolfTV, and Samsung. Rachid's tenure at McCann as a Global Creative Director saw collaborations with brands like Zurich Insurance, Chevrolet, Coca Cola, and Nespresso. Prior experience includes creative roles at 72&Sunny, Wieden+Kennedy, and TBWA, working on campaigns for major brands like Nike, Samsung, and Toyota. Rachid holds a BA Hons in Design & Communication with a focus on Graphic Design, Typography, and Multimedia from the University of the Arts London.