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Jenny Gibson is an experienced marketing professional with over two decades in the field, currently serving as a Senior Marketing Manager at Home Trust Company since August 2019. In this role, Jenny develops marketing strategies and digital B2C campaigns, focusing on product awareness and customer retention. Prior experience includes tenure at Scotiabank, where Jenny supported the growth of primary banking and credit card businesses through multichannel acquisition strategies, and at Citi Cards Canada Inc., where Jenny managed marketing programs that significantly boosted sales and customer loyalty. Jenny's career began as an Advertising Copywriter at Brandworks International, where foundation skills in advertising strategy and copy were established. Educational qualifications include a Bachelor’s degree in Psychology from McMaster University and a diploma in Media Copywriting from Humber College.