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Sanya Zaidi is the Director of Marketing & Communications at Home of Performance. She has substantial experience in developing and executing innovative marketing strategies tailored to the MENA market. Sanya has demonstrated exceptional leadership in brand development, digital marketing campaigns, social media strategies, PR campaigns, and client relationship management. She excels in driving business growth, exceeding marketing KPIs, and fostering a collaborative work culture within cross-functional teams. With a Master's in Business Administration specializing in Marketing and International Business, Sanya is a results-driven professional contributing to the overall success of the agency.