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Beatriz Perez Lidon currently serves as Sales Marketing Manager for the Iberian market at Home & Co since March 2023, where responsibilities include managing the sales and marketing funnel. Prior to this role, Beatriz held various marketing leadership positions at CECOP España from November 2009 to October 2022, including Directora Marketing & Comunicación, where strategic marketing and communication initiatives were developed. Additional experience includes roles at Bovis from CBRE analyzing project feasibility, Leroy Merlin managing a new CRM and customer loyalty programs, and initial sales experience at ARTE Y CALIDAD EN PAPEL. Beatriz's educational background includes an Executive MBA from IE Business School, a Digital Marketing Strategy Diploma from The Valley Business & Tech School, and a Master's degree from ESIC Business & Marketing School, as well as a Bachelor's degree from Universidad Autónoma de Madrid.