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Barbara Busser-Egeler is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Home Chef since July 2023. Prior to this role, Barbara held various positions including Growth Marketer at Parfumado, where a focus on customer acquisition and retention was enhanced through strategic digital and offline campaigns. At Rituals, Barbara advanced from Digital Marketer to CRM Specialist, successfully expanding the My Rituals loyalty program internationally and managing high-impact digital marketing strategies. Barbara's earlier experiences include roles at de Bijenkorf and L'Oreal, complemented by academic credentials in International Business Administration and Marketing from Vrije Universiteit Amsterdam.