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Hans Broekhuis has a diverse work experience in various roles and industries. Hans started their career as a Senior Consultant at Logica, where they worked in the Finance and Marketing and Sales practices. Hans then moved on to Versatel, where they held positions such as Senior Market Manager and Manager of Product Management Consumer. In these roles, they were responsible for product development, pricing, promotion, distribution, and market analysis. Broekhuis later joined Tele2 as the Director of TV Marketing & Content, overseeing TV marketing strategies. Hans also worked at QYOU Media Inc., where they served as a Business Development Consultant, focusing on bringing web video content to TV and mobile customers. Currently, they are the CEO of Holland Container Innovations, leading the company's operations. Additionally, Broekhuis owns Broekhuis Strategisch advies & Interim management, a consultancy company specializing in TV and content dealmaking, marketing, and business development, primarily in the telecoms, media, and internet sectors. Since 2015, they have been working as a Content Manager at DELTA Fiber Nederland, negotiating TV and video on-demand deals for their CAIW and Delta TV propositions.

Hans Broekhuis attended Johannes Fontanus College from 1982 to 1988 where they completed their degree in Atheneum. In 1988, they enrolled in Vrije Universiteit Amsterdam (VU Amsterdam) and graduated in 1994 with a degree in Business Economics (Drs.).