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Dan Rough has a strong background in pricing, demand, and revenue management. Dan started their career at Northwest Airlines in 2008 as a Manager of Revenue Analysis Domestic RM. Dan then moved to Delta Air Lines in 2009, where they served as the General Manager of Atlantic JV Inventory. In 2010, they joined Alaska Airlines as a Director of Revenue Management. After three years, they transitioned to Clear Channel Outdoor in 2013, taking on the role of Director of Revenue Management. Dan'smost recent position, which they have held since November 2019, is Vice President of Pricing and Demand at Holland America Line.

Dan Rough received their BA in Mathematics from Whitman College from 1994 to 1998. Dan then pursued their MBA at The University of Iowa Tippie College of Business from 2003 to 2005.