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Cathy Larson has a diverse work experience in the travel industry. Cathy began their career in 1989 as a Regional Sales Manager at Tele Trip Travel Insurance. Cathy then joined Holland America Line in 1992 as a Business Development Manager, where they managed sales and marketing initiatives for a four-state territory. Cathy later became a Regional Senior Manager at Holland America Line, leading and supporting selling professionals in achieving sales goals. Cathy also held the position of Director of Field Sales, West at Holland America Line, where they led the sales team in the western US and Canada. In 2011, Cathy joined Seabourn Cruise Line as a Business Development Manager, where they focused on sales management and strategic account relationship development. Throughout their career, Cathy has attended industry events, represented brands at consumer events and trade shows, and developed partnerships to meet mutual objectives.

Cathy Larson earned a Bachelor of Science (B.S.) degree in Marketing from Kansas State University from 1977 to 1982. In 2019 and 2020, they pursued a Business Leadership Certificate in Organizational Leadership from Johnson County Community College.