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Erik Elfstrum started their work experience in 2003 at Pfizer, where they held the position of District Manager NY Metro. Erik then became a District Business Manager in January 2009. In 2016, Erik became the CEO of pureLYFT. Since 2019, they have been working as the Chief Revenue Officer (CRO) at HOLISTIK Wellness, overseeing the company's growth and revenue strategies.

Erik Elfstrum attended the University of Maryland from 1989 to 1993, where they obtained a Bachelor of Science degree in Business.