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Zeeshan Hyder is a veteran of the cannabis industry, playing transformative roles at some of the best-known companies in the business. He brings over a decade of experience to his role as Holistic Industries' Chief Financial Officer, serving most recently as Chief Financial Officer for Papa & Barkley, the leading cannabis wellness brand in California. As CFO, Zeeshan was responsible for overseeing finance, accounting, strategy, and expansion. His track record of success includes helping Papa & Barkley's executive team accelerate the company to profitability by streamlining budgeting and forecasting and providing KPI tools to departmental leadership. Prior to joining Papa & Barkley, Zeeshan was Chief Financial Officer at MedMen, a publicly-traded cannabis retailer. Before entering the cannabis industry, Zeeshan was a private equity investor in the food and beverage industry and received an MBA from Wharton.