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Joel Fritz has joined Holistic Industries as SVP Wholesale Sales, leading the national sales team. Joel most recently led the sales function at Arbor Pacific where he organically almost tripled sales in Oregon and Washington, some of the most competitive cannabis markets in the US. Joel's career experience includes over 20 years of sales experience resulting in multiple accolades, including 5-time recipient of the Winners Circle Award, Verizon company’s highest sales honor (President's Cabinet Award). He is a graduate of Western Washington University and began his career within the wireless industry, including Verizon Wireless, Samsung and Sprint.