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Rocío Camarena Muñoz has a diverse work experience in content management, digital strategy, and community management. Rocío is currently working as a Client Service Manager for Twitter MX at IMS Internet Media Services since May 2021. Prior to this, they worked as a freelance Content Manager, focusing on creating and managing content for various projects. Rocío also served as a Content Manager at Hola Cash, where they were responsible for content creation, social media strategy, and community engagement. Rocío also worked at La Sastrería Digital, where they collaborated with multiple client teams, developed digital strategies, and handled community management for different projects. Furthermore, they worked as an Accounts Executive at Guerra Castellanos y Asociados and as a Digital Strategist at the Secretaría de Turismo, where they were involved in content creation, digital strategy, and event coverage. Rocío also gained experience as a Community Manager at COPARMEX and as a Web Editor at Más Mexico. Rocío started their career as a Web Collaborator for G21 COMUNICACION and as a Content Manager for Roll México, where they created content, managed social media platforms, and conducted coverage for various clients and projects, including Suempresa.com, Enrique de la Madrid (Secretary of Tourism of Mexico), and Xbox Latam, Chile, Colombia, and Argentina.

Rocío Camarena Muñoz completed a Master's degree in Marketing at ISDI from 2021 to 2022. Prior to that, they earned a Licenciatura en Comunicación (Bachelor's degree in Communication) from Universidad Panamericana between 2010 and 2014. In addition to their formal education, Rocío obtained certifications in Professional Fundamentals of Digital Marketing from IAB México in June 2023 and in xISDI MMA from ISDI in February 2022.