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Steve Yates is an experienced professional in sales and account management, currently serving as the Strategic Account Manager at HOKA ONE ONE since April 2019, where responsibilities include managing a portfolio of strategic wholesale accounts to drive profitable growth. Prior to this role, Yates was the Key Account Manager at inov-8, where significant growth was achieved across major retail channels. Yates has held various managerial positions, including UK Sales Manager at Nemesis GB Ltd, Director roles at RuffTuffStuff Ltd and Pro-Fit Sports Ltd, and category management at Amer Sports Corporation. Early career experiences include marketing and sales management roles at Dunlop Sports and a sales representative position at Gallaher Sweden AB. Yates' educational background includes attendance at King Henry VIII in Monmouthshire from 1984 to 1986.